![]() ![]() ![]() Thank heavens he didn't feel it should be the same cost as what scalpers were charging for Broadway tickets to popular shows. Roughly, since WDW's opening in 1971, the admission price has increased 2,900 percent, whereas the average inflation for other things from 1971 show only about a 392 percent change in cost.īasically, former CEO Michael Eisner felt that the cost for a one-day admission to a Disney theme park should be the same price as the cost of a ticket for a Broadway play. Walt Disney World (WDW) has raised its prices more than 40 times since the park first opened, but it has not slowed the flood of attendance. However, it certainly seems that Disney prices have exceeded the natural increase. I am smart enough to realize that those prices will never return even as a short time anniversary promotion. I am old enough to remember when candy bars were three times the size they are now, and only cost a nickel, and I could buy a comic book for a dime. ![]() Basically, the cost of admission to the Magic Kingdom was the same cost as buying about three gallons of milk at the local grocery store. To put that in better perspective, in 1971 a movie ticket cost $1.50, gas was $0.40 a gallon, a Malibu Barbie doll was about $2, and postage stamps were $0.08. ![]() Even with the cost of ride tickets and food, the entire day might cost less than $20, which was still a sizeable price, but not un-doable. In October 1971, an adult admission to the park for one day was $3.50 (plus additional cost for tickets to individual attractions) and $0.50 for all-day parking. Today, a one-day adult admission to the Magic Kingdom is well more than $100, plus another $20 for just general parking. Certainly, the cost for products and services have elevated greatly due to inflation, increased costs for material and labor, and upgrades, among many other things.Ĭertainly this has been true at Walt Disney World, especially with premium prices being offered for everything from preferred parking to seating for fireworks without many people blinking an eye at the added cost. ![]()
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